KOR

Centre Activities

ASEAN Trade Fair: Seoul International Home Meal Replacement Show 2019

The ASEAN-Korea Centre organized the ‘ASEAN Trade Fair’ from 9 to 11 May 2019 at Hall B2, COEX in Seoul, Korea. The Fair, which was held in conjunction with the 2019 Seoul International HMR Show, aimed to provide opportunities for ASEAN exporters to make inroads into Korea where Home Meal Replacement (HMR) market has been rapidly expanding recently.


At the ‘ASEAN Pop-up Store,’ 13 HMR companies from Myanmar, Singapore, and Thailand displayed various HMR products and had 1:1 business meeting with buyers from Korea and overseas.


At the Opening Ceremony on Thursday, 9 May, H.E. Lee Hyuk, Secretary-General of ASEAN-Korea Centre, H.E. Thant Sin, Ambassador of Myanmar to Korea, H.E. WIP Wei Kiat, Ambassador of Singapore to Korea, and H.E. Singtong Lapisatepun, Ambassador of the Kingdom of Thailand to Korea explored the ASEAN Pop-up Store and received briefings on products from each country’s representatives.


The Centre has been hosting the ASEAN Trade Fair since 2009 with the aim to achieve inclusive growth, narrow trade imbalance between the ASEAN and Korea, and facilitate ASEAN company’s business expansion in the Korean market. The Centre will continue to hold various exhibitions such as the Seoul International Seafood Show (April), Seoul International HMR Show (May), Korea International Furniture & Interior Fair (August), and Global Game Exhibition (November).


▲ Ambassadors listening to the briefing by ASEAN representative


▲ Group Photo (Back row, 5th from the right, Lee Hyuk Secretary General of ASEAN-Korea Centre, H.E. Singtong Lapisatepun, Ambassador of Thailand to Korea, H.E. WIP Wei Kiat, Ambassador of Singapore to Korea, H.E. Thant Sin, Ambassador of Myanmar to Korea), 9 May, COEX Hall B, Seoul.


▲ Korean buyers trying ASEAN HMR products


▲ Visitors at the ASEAN Pop-up Store


▲ 1:1 Business Meeting


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