Press Release 2019-08-02
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|ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.|
Korea to join hands with Thailand for the game industry
- The ASEAN-Korea Centre and Department of International Trade Promotion to organize the Thailand-Korea Game Business Forum (30 July – 1 August, Bangkok) -
Bangkok, Thailand – The ASEAN-Korea Centre (Secretary General Lee Hyuk), together with the Department of International Trade Promotion of Thailand (DITP), will organize the Thailand-Korea Game Business Forum in Bangkok, Thailand from 30 July to 1 August 2019.
Around 70 Thai game companies will attend the Forum, as well as 7 major Korean game companies including Mobirix, Lunosoft, Appcross, Gong Games, Creta Games, Joongwon Games and Smilegate.
On 30 July, Korean delegates will visit two Thai game companies to explore possible areas of cooperation. On 31 July, the Korean companies will share their best practices and know-how in games development and marketing strategies with their Thai counterparts. Specifically, there will be presentations on ‘global distribution strategies’ and ‘strategies for developing different genres of games including casual games, serious games, sports games and Role-Playing Games (RPGs).’ On 1 August, one-on-one business meetings will be held for Korea and Thai companies to find potential business partners for future cooperation.
Lee Hyuk, Secretary General of the ASEAN-Korea Centre, said, “The Thai gaming market has a huge potential for growth, which is further magnified by the government’s strong support for the industry. Against this backdrop, cooperation between Korea and Thailand is very promising, especially as there is already a strong preference for Korean games among the Thai population.”
Following the launch of the ‘Thailand 4.0’ policy in 2016, Thailand has embarked on a journey to develop a digital economy and society, part of which includes making Thailand the ASEAN hub for e-Sports. Specifically, the Sports Authority of Thailand has officially recognized e-Sports as a sport and has established the Thailand e-Sports Federation in July 2017. Some universities are even developing curricula on e-Sports. It is in this context that the Thai Government has initiated this year’s Game Business Forum with Korea.
According to Newzoo, a games analytics and market research organization, Thailand’s gaming market generated 667 million USD in total revenue in 2018, placing itself as the 2nd in ASEAN and 19th in global games market. There is high demand for imported games, and among them, Line, a Korean mobile messaging service that provides games, recorded the largest market share in Thailand with 44 million users per month. Prospects for Thailand’s gaming market are also promising. According to the Ministry of Digital Economy and Society, 98% of children (8-12 years old), who will make up the future consumers, are not only already using social media, but also 73% of them own mobile phones, and 50% play video games.
- Press Release file